Instantly is one of the best cold email platforms on the market. Loylty is a contact form outreach platform. They're not competing for the same users — they're solving different parts of the same problem. Here's how they fit together.
Try Loylty Free →Instantly is a purpose-built cold email sending platform with domain warmup, inbox rotation, deliverability optimization, and multi-step sequences. It's excellent at what it does. Loylty is a contact form outreach platform that reaches businesses through their own website forms — no email infrastructure, no warmup, no spam filters. The two tools are complementary: Instantly handles your email outreach, Loylty adds a third channel that email can't reach.
These two tools operate on different channels. Here's what each one does — and doesn't do.
| Feature | Instantly | Loylty |
|---|---|---|
| Primary Channel | Cold email | Contact form submissions |
| Spam Filter Exposure | Yes — manages deliverability to reduce it | None — bypass all spam filters |
| Domain Warmup Required | Yes — 4–6 weeks | No — start same day |
| Multi-Step Sequences | Yes — core feature | No — single submission |
| Daily Volume | Thousands with multiple inboxes | Up to 500/day (Agency plan) |
| Inbox Rotation | Yes — key differentiator | N/A |
| AI Personalization | Yes — AI writing assistant | Yes — per-business AI personalization |
| Human Review Before Send | No | Yes — required for every submission |
| Built-in Prospect Database | No — needs external data source | Yes — 2.3M+ businesses included |
| CRM Integrations | Yes — HubSpot, Salesforce, Pipedrive | Coming soon |
| Pricing | $37+/month (email sending only) | Free — $499/month |
| Best For | High-volume email sequences with deliverability management | Contact form outreach as a supplemental channel |
Instantly is a cold email platform engineered for high-volume sending with a focus on deliverability. Its standout feature is inbox rotation — the ability to spread your sending volume across multiple email accounts so no single domain hits volume thresholds that trigger spam filters. Combined with an automated warmup network that gradually builds sender reputation, Instantly lets teams ramp to serious daily volumes without burning their domains.
On top of the deliverability infrastructure, Instantly offers a capable sequence builder with A/B testing, AI-assisted writing, and real-time analytics. CRM integrations with HubSpot, Salesforce, and Pipedrive make it easy to sync reply data and pipeline activity. It's a well-engineered product that has earned a strong reputation in the cold email community.
Loylty is a contact form outreach platform. Instead of sending emails from a configured sending domain, Loylty finds the contact form on a target business's website and submits your message through it. That message lands in whatever inbox the business uses to receive website inquiries — with no spam filter between you and the prospect, because the submission comes through their own form.
The workflow: upload a CSV or pull targets from Loylty's built-in database of 2.3M+ businesses. Loylty detects each company's contact form, maps the fields, and generates an AI-personalized message for that specific business. Before anything is submitted, you review it in a queue. Nothing sends without your approval. This human review step is mandatory — it's how Loylty maintains quality at scale.
These tools aren't mutually exclusive. Many teams will want both. Here's how to think about when each one wins.
Cold email is your primary outreach channel and you need the best deliverability management available.
You want to reach businesses through a channel your cold email can't touch.
Add a channel that cold email can't reach. 100 outreaches free, no credit card required.
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